The new Water Purifier Bare-metal
Structure and engineering design
Reflection of profession and sense of trust
In water purification industry, AO Smith gains certain market share on its strength of long-existing professional product appearance. After investigation, TGS found that Midea is obviously weaker than the competitor in the reflection of “profession” of product image. It is just the reflection of “profession” that is quite important in water purification products.
Changing the gentle design style of Midea Bare-metal water purifier, TGS employs solid and rough design methods and strengthens the rib details of the core part, making the filter more professional and rough; simple and professional cover design with weakened decoration, enhances the functions of filter and makes the appearance of the whole machine more harmonious and unified, thus reflecting “profession” of the product and winning the sense of trust of consumers.